My guess is that you’ve probably had at least one of those “ah-ha” moments in your lifetime.  You know what I’m talking about? Its that point where everything comes full circle and what you were trying to comprehend finally clicks

As I sat in my journalism class this morning the topic being lectured was that of the numerous challenges facing journalists and how, against all odds, we must, and the industry as a whole must, remain relevant to our audience.

Here’s where the “ah-ha” moment hit me in the face (it was either that, or my coffee finally kicked in) and, of course, I began to think about the #backchannel.  For those who don’t know what I’m talking about, check out my previous post on the #backchannel here.  Nonetheless, the “ah-ha” moment at least provided me with some optimistic reassurance that the $20,000 a year to attend a Big Ten school is in fact paying off.  Who says you’ll never learn anything useful in school?!?  But in all seriousness, the #backchannel is proving to be a shining example of how the indutrsy continues evolve and reinvent itself.  

Which leads me to my next point about the fact that the #backchannel continues to receive nods across the internet and blogosphere.  The most recent one comes from Mandy Vavrinak, a blogger for The Journal Record and PR and marketing pro (You can find her on her personal blog here).  I’ll also take this minute to shamelessly plug the fact that I actually managed to get quoted in the article as well. Check it out!

On a similar note, I also came across this hilariously great pic from the really awesome website 500coolthings.com which also happened to rank the #backchannel at number 15 on their list 500 coolest things in and around Michigan and Detroit.