I think it’s a safe bet that anyone from the Metro Detroit could probably recall at least one of the many great ad campaigns for the city of Detroit that have aired over the past few decades.  The image campaign I probably remember most is the classic “Stand up and tell ‘em you’re from Detroit” that played on Channel 7 during the late 1980s and early 90s and claimed “there’s no town like Motown.” 

It turns out Detroit’s about ready for another image-boosting campaign and this one is set to roll out by the start of next year. The Detroit News today talked about the latest request of civic leaders to Detroit residents to declare “I’m a Believer” in the city.

The new ad campaign, which is being filmed at the WXYZ-TV Channel 7 studios in Southfield, will feature local celebrities in t.v. ads and billboards  as a sort of “call-to-action.”

The campaign already has a live website www.believeindetroit.org that will help direct residents to various volunteer opportunities in the city as well as allow for donations to the campaign.

Below is a video of another, more recent, ad campaign from Channel 7 that aired in the early 2000s