Detroit News today reports that Chrysler has filed suit against clothing retailer Pure Detroit for improperly and unlawfully using the car company’s much talked about slogan originally used in their February Super Bowl commercial.

Apparently Chrysler had tried to resolve the issue out of court but Pure Detroit refused to budge.

“Chrysler has repeatedly attempted to resolve this matter without involving the court. It has repeatedly asked (Pure Detroit) to stop, and has sought to have a portion of (Pure Detroit’s)’ ill-gotten gains contributed to charity.”

After the company refused, the Auburn Hills automaker said it had “no choice but to bring this lawsuit to prevent (Pure Detroit) from deceiving and confusing the public and harming Chrysler’s goodwill.”

Read the full article here.

Photo by Charles V. Tines/The Detroit News